Trackbuster is a new service that’s designed to remove invisible tracking codes from incoming emails, preventing companies and marketers from tracking information like the time an email was opened, IP address of the recipient, which links were clicked, and more.
Many of the popular email marketing tools on the market include tools for tracking various metrics of emails that are sent out, embedding cookies and web beacons, which are tiny tracking images that let the sender know when an email has been opened. Links or attachments that are clicked within an email are also often tracked using tracking codes.
There are often few options for blocking trackers embedded in emails and these involve feature-limiting functions like removing all images, but Trackbuster plans to change that by working in the background to analyze and remove hidden tracking codes from emails to prevent users from unwittingly sharing information.
Trackbuster is currently in beta and limited to Gmail and email accounts managed via Google Apps. The Trackbuster service can be connected to a Gmail account, where it scans for specific tracking strings. According to the team behind Trackbuster, the service only scans for codes within email addresses and it does not store, host, or read the content of emails. No data is shared and no data associated with the email is kept by Trackbuster.
After an email account is connected to Trackbuster, the service will analyze the last 100 emails received and all new emails going forward. Incoming emails with tracking codes are filtered into a [Bustedbox] folder, the code is removed, an [Untracked] label is added to the email and it goes into a dedicated [Untracked] folder.
Because it works by connecting directly to a Gmail or Google Apps account, Trackbuster works in web browsers and with any mail software on any device, from Macs to iOS devices.
Trackbuster will be available today in a closed beta for a limited number of beta testers, who can sign up on the Trackbuster website. The company plans to continue adding additional beta testers throughout the summer.