Sony planning to launch budget smartphones exclusive to India

Sony is shifting away from its strategy of catering to the high-end segment, with the vendor set to launch a series of phones targeted at the highly competitive entry-level segment in India.

In an interview with The Indian Express, Sony India managing director Kenichiro Hibi stated that the handsets — which will be exclusive to India — may even be manufactured in the country. Hibi said that the change in strategy to focus on the budget segment was due to Sony’s belief that India is one of the fastest growing markets in the world:

Source: iMore

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