Microsoft Music: Is Microsoft dropping Xbox branding from their music service?

Microsoft has been busy rebranding and realigning many of their services over the last sixteen months. One of those that has yet been redefined is Xbox Music (and Xbox Video, for that matter). Critics have often criticized the branding because the name ‘Xbox’ implies that you need an Xbox 360 or Xbox One console for the service. Although this is not the case, this exclusionary inference may be harming adoption of Microsoft’s music offering.

Now, new evidence suggests that Microsoft may finally be dropping the ‘Xbox’ name from the service. Instead, the more direct ‘Microsoft Music’ may be the new moniker.

Source: iMore

About Bhavesh Rabari

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