Apple today rolled out a feature through the iTunes Store that allows users to contribute to the American Red Cross in support of relief efforts following the Nepal earthquake that has killed over 2,400 people.
The feature leverages the hundreds of millions of credit cards already on file to allow iTunes users to easily donate $5, $10, $25, $50, $100, or $200 to the relief efforts. Apple will be passing along 100 percent of the donations to the Red Cross.
— Philip Schiller (@pschiller) April 26, 2015
This is not the first time Apple has used to iTunes Store to raise money for charity, with the company most recently raising money for City of Hope last October. Other previous relief effort fundraising campaigns have included the 2013 Philippine typhoon, the 2011 Japanese earthquake and tsunami, and the 2010 Haitian earthquake.