Google to offer developers Universal App Campaigns

Google will give app developers what they are calling Universal App Campaigns, which should offer a better way to promote apps with Google’s services.

During the Google I/O keynote address today in San Francisco, the company announced what they called Universal Ad Campaigns, which offers app developers a way to set how much they are willing to spend for ads, so that the right ads will appear in the right places.

Source: iMore

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