AXA Insurance and Niantic Labs partnered to show how powerful advertising can be in virtual reality

Google’s Niantic Labs, the developers behind the wildly popular Ingress virtual reality game, partnered with AXA Insurance to prove just how powerful advertising can be in a virtual world. The two companies worked together, adding real world AXA retail agencies into Ingress’ in-game portals, to let players visit without leaving the game.

Source: iMore

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