Apple issued a reminder on Thursday that Apple Watch pre-orders and try-on appointments begin April 10, with retail chief Angela Ahrendts claiming that the company believes “tremendous interest” in the Apple Watch will result in demand exceeding supply for the wrist-worn device at launch.
““We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”
Apple Watch launches April 24 in the United States and other first wave launch countries.